Air Jordan
IV (4)
Head Designer: Tinker Hatfield
Michael kept on playing in a confident
and dominating way and won numerous honors
and awards.
The design, by Mr. Hatfield, wasn't as
revolutionary as the previous designs
and kept a lot of the feeling from the
third model. The Air Jordan shoes had
started to get major popularity by now
and sold out every here and there.
Spike likes Mike
When it came to commercials Nike continued
with Mars Blackmon (Spike Lee) and created
the famous Can/Can't tv commercial. Spike
Lee really liked these shoes personally
and gave them some extra promotion in
his movie Do The Right Thing.
A classic scene for all AJ fans is when
one of the persons in the movie gets his
brand new AJ IV's scuffed by a bicycle
rider and flips out about it, places his
shoe upon a fire-hydrant and cleans it
with a toothbrush. Rent the movie today
if you haven't seen it!!!
Retro negative trend changes
When the IV's were retro'd 1999 in white/black
and black/cement grey it was crazy. Stores
sold out after a few hours and everyone
seemed to want a pair. As you can see
a totally different approach to when the
I's, II's and III's were first retroed.
Nike and the Jordan Brand, realized that
this was a golden opportunity to cash
in so they started releasing so called
Retro+ models. These had a similar design
to the original but featured new colors
or some minor design changes.
There has been different reactions to
the Retro+ models and not all of them
have been positive but they seemed to
sell pretty well so probably most people
were happy with them.
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