Magic
Johnson Launches New Sneaker and Apparel Line:
Magic32
JordanZone.com
- Jordan Shoes, Air Jordan Shoes, Michael Jordan
Shoes
Washington, DC,USA (Jordan Zone)
With NBA giants,
there is always competition for the spot as
the greatest, and this competition continues
when it comes to sneaker and apparel lines.
NBA legend Erving "Magic" Johnson
launched his inaugural sneaker and apparel line
Magic32 this fall. Johnson's goal was to create
a line that would be affordable and stylish
without jeopardizing quality.
"The primary focus of Magic32 will be to
combine fashion, quality and performance at
affordable prices," said Johnson to magic32usa.com.
"I really wanted to launch a line that
everybody in the family could afford and still
be hot for the kids," he added.
After a few weeks on the market, there is a
lot of commotion about his new line.
"It's a good idea that he is trying to
make something semi-stylish yet affordable,
especially since he's a role model. Kids, they
look up to him and will get their parents to
buy them," said Aliyya Clark, sophomore
TV production major/fashion merchandizing minor.
Junior administration justice major, Cliffone
Ault, believes in the idea, "I like the
whole movement," Ault said.
However, others believe that Johnson is trying
to do more then just push an affordable sneaker
and apparel line.
Sophomore psychology major Arlandus Hood doesn't
like the idea, "It's just another way for
Magic to get money; people are going to buy
them just because [of] the name, but they're
ugly."
Consumers who are aware of the Magic32 line
are focusing their attention on the sneakers
rather then the apparel, and are constantly
comparing them to the Nike brand, Air Jordan
line and Shaquille O'Neal's sneaker line.
President Jeff Herdman of Bash Sports, LLC whom
Magic32 is manufactured and distributed by,
explained that it is tough to compare Magic's
brand to Brand Jordan, because Brand Jordan
has been around for twenty years and is owned
by Nike, a multi-billion dollar public company.
"We are [a] privately held start up company
that has been in business for less then twelve
months," Herdman said.
Jordan Zone.com
October 13, 2005
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