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The
Nike Air Jordan Evolution Continues
Air Jordan IV - VI
Air Jordan
IV (1989)
The design of the Air Jordan IV, courtesy
of Tinker Hatfield, kept a lot of the feeling
from the third model. It wasnt as innovative
or groundbreaking as the previous designs,
but by the this time the Air Jordan shoes
line had gained the publics attention, leading
to sell outs everywhere.
The Jordan IV was even featured in director
Spike Lees movie Do The Right Thing. Apparently,
the director really liked these shoes and
decided to shoe his allegiance to them by
giving the Jordans a cameo.
One of the characters in the movie has his
new Air Jordan IV shoes scuffed by a bicycle
rider. He places his shoe upon a fire-hydrant
and cleans it with a toothbrush.
The Jordan IV was retroed 1999 in white/black
and black/cement grey. Stores sold out after
a few hours and demand was high; a complete
change from the retro versions of Jordan
I, Jordan II, and Jordan III. At
the same time, Nike/Jordan realized an opportunity
to create more sales by releasing Retro+
models with a similar design but different
colors or very small design changes.
These Retro+ models sold fairly although
reactions to them are mixed.
>>
Air
Jordan IV
Air Jordan V (1990)
Once again Tinker Hatfield introduced a
revolutionary design for the Jordan V. A
few design elements were carried over from
the Jordan IV, but the Air Jordan V featured
a great silver/reflex tongue and a clear/see-through
rubber sole creating a completely unique
look. With the addition of lacelocks and
shark teeth shapes on the midsole, this
shoe is rumoured to have been inspired by
a World War II fighter plane.
The clear rubber sole also seen in
later Air Jordan Models such as VI, XI and
XVI has upset many collectors due
to its tendency to turn yellow. These Jordan
shoes were retroed in late 1999 in white/black-fire
red and black/black-met silver meeting great
demand and enthusiasm in the marketplace.
Retro+ models were also produced; one model
featuring Michael Jordans high school colors.
>>
Air
Jordan V
Air Jordan VI (1990)
Yet another Hatfield design. The Jordan
VI kept the clear soles and lacelocks from
the Jordan V, but added a rubber tongue
with two holes for getting the shoe on.
The pattern on the shoe was interesting.
If you look at the shoe the right way, the
number 23 appears with the number 2 standing
upright on the back of the shoe and the
number 3 laying down, facing the ground
near the laces.
The retro release of the Jordan VI is exactly
like the original release, although a an
incorrect sample caused quite an uproar
among fans of the Air Jordan line.
>>
Air
Jordan VI
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