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Jordan
Jumpman Logo
The "Jumpman"
logo is used by Nike to promote its Michael
Jordan-related merchandise, including the
famous and successful Air Jordan brand of
basketball shoes.
The Jumpman logo is a silhouette of an actual
photograph of Michael Jordan in mid-air.
Beginning in 1985, the Jumpman logo always
accompanied "Jordan," even when
the only word Nike displayed on a product
was "Jordan."
The Air Jordan III, released in 1988, was
the first Air Jordan shoe to feature the
Jumpman logo, replacing the "Wings"
logo, which had been a feature of the Air
Jordans I and II. This model was one of
the most popular ever. The Jumpman logo
would retain a fairly consistent look throughout
the Air Jordan line's history, except on
the Air Jordan VIII, on which it was reminiscent
of a peace sign.
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